When you think of Volkswagen, the iconic Beetle or the reliable Golf might come to mind. However, this renowned German automaker has a surprising product line that often surpasses its cars in sales. Yes, you read that right. Let's dive into this unique aspect of Volkswagen's business and discover how their product stood out.
Volkswagen's successful products are SAUSAGES.
The Origin of Volkswagen Sausages:
Volkswagen's foray into sausage production dates back to 1973. The company began making sausages to serve in their employee cafeterias, ensuring a high-quality and consistent supply of food for their workers. These sausages, known as "Volkswagen Currywurst," quickly gained popularity due to their unique flavor and top-notch quality. According to Volkswagen Group, the currywurst has become a beloved staple both within and outside the company.
Sausages Surpassing Car Sales:
In recent years, Volkswagen's sausages have achieved remarkable sales figures. In fact, they have often outpaced the sales of Volkswagen cars. For example, in 2019, Volkswagen produced 6.8 million sausages compared to 6.2 million cars. This astonishing statistic highlights the unique success of their culinary venture. The sausages are produced at Volkswagen's main plant in Wolfsburg, where they maintain strict quality control to ensure each sausage meets their high standards.
Why Are Volkswagen Sausages So Popular?
- Quality Ingredients: Volkswagen uses only premium pork and a special blend of spices to create their currywurst, resulting in a distinctive and delicious flavor.
- Tradition and Expertise: With over 40 years of sausage-making experience, Volkswagen has perfected their recipe and production process.
- Versatile Product: The sausages are not just limited to employee cafeterias. They are sold in supermarkets and even served at Volkswagen events and dealerships.
The Impact of Volkswagen Sausages:
Volkswagen's sausages have become a cultural icon in Germany. They are often featured at major events and have even become popular souvenirs for tourists visiting Volkswagen's headquarters. The company's commitment to quality and tradition in sausage-making mirrors its approach to car manufacturing, underscoring its dedication to excellence in all aspects of its business.
Volkswagen's success with sausages is a fascinating example of how diversification and commitment to quality can lead to unexpected triumphs. While cars remain the core of Volkswagen's business, their currywurst has carved out its own niche, surpassing even their vehicle sales. This unique aspect of Volkswagen's legacy showcases the company's versatility and innovation.
Volkswagen's venture into sausage production is a testament to the power of quality and tradition. Next time you think of Volkswagen, remember that their contributions extend beyond the automotive industry – right into the heart of German cuisine.
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